What is business creativity?
Solving problems, generating new ideas and products has to do with creativity. Taking customer service to a level your competitors can’t match. It has to do with improving team and personal capabilities in a creative and different way. Business creativity uses simple techniques to improve your personal and group creativity time and time again. And creativity isn’t just nice-to-have. In a fast change, furious business world, it’s a matter of survival.
“Creativity is the process of bringing something new into being…creativity requires passion and commitment. Out of the creative act is born symbols and myths. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness-ecstasy.”
—Rollo May, The Courage to Create